Hope

Hope is a charity for chronic conditions. The following includes the pitch work, branding, visual identity and how it fits across different mediums.

Logo
Business cards
Compliment slips
Letterhead
Certificate
Clothing

Best of three. Three is the optimum amount of options to pitch. With this project, I offered a corporate, playful or symbolic identity. The final decision landed on the symbolic option. The logo was a design collaboration between myself and another designer. The shape represents an abstract symbol of the sun, a visual representation of hope.