Abells Wharf
Abells Wharf is a construction brand in high end interior design, construction and finishes. The brief was to subtly reference construction whilst still looking sleek.
Branding
Identity
Stationary
Final branding
The following logo was chosen. The symbol stands out the composition and uses a gradient and rounded corners to give a contemporary feel. The gradient also visually references the glass on a building. I worked alongside the team at Karma Creative for this project.